ABOUT PLAYERS INK RUGBY
The Legacy of Players Ink
Players Ink was founded with a vision to revolutionise athlete management in Australia. What started as a passion project by Ben Williams, a former athlete himself, quickly grew into one of the most trusted agencies in professional sports. From its early days, Players Ink focused on providing personalised support to athletes, guiding them through the complexities of professional contracts, brand management, and career development. As the company expanded, its influence in the sports industry deepened, particularly in the AFL and Rugby sectors. Players Ink became known not just for securing lucrative deals for athletes but for fostering a culture of mentorship, ensuring every player had the tools to succeed both on and off the field.


A New Chapter: Players Ink AFL & Players Ink Rugby
Today, the legacy of Players Ink continues under two distinct but interconnected entities: Players Ink AFL and Players Ink Rugby. While both companies remain rooted in the same founding principles, they now operate as separate organisations, each with a dedicated focus on their respective sports.